From last two years, as Summer comes, beer consumption is increasingly quite large and rapidly. Those who love to consume hard liquor are shifting towards chilled beer to quench their thirst.

Exceeding the states like Kerala, last year Telangana registered a record in beer sales by selling almost 40 lakh cases in April alone. This year it looks no different as the soaring temperatures are making the hard-liquor-state turn to beers and even celebs are also running like a common man from shop to shop to fetch their beer crates.

Other day, being a Sunday, many youths indulged in lengthy parties at their rooms and also bars. And this young hero who is currently running out of films in hand is wandering in Krishna Nagar area with his friends to grab a couple of beers. Known for three popular wine shops in the area, Krishna Nagar is a hub for cinema technicians, Jr artists and sometimes for some young heroes also. While the three wine shops that are closely knitted to each other generally maintain full stock in any season, other day this hero got stunned to see that he’s not able to get a beer.

By 7’0 clock in the evening, all the chilled beer stock ran out, making this hero wander from shop to shop in his car and only to his friends finding out that there is no stock. Though some shops have unrefrigerated stock, our hero wants only chilled ones, hence he didn’t buy.

While the hero and his gang are upset with the scarcity of beer, his well-wishers are advising the hero to stop living on beer in this way. Already his bulging body is being associated with this hardcore drinking habit.

What is buzzing in trade circles and what is coming from the producer’s close quarters is quite contrasting when it comes to Mass Raja’s latest film “Nela Ticket”. Though the film is set for May 24th release, the theatrical rights business unfinished, here comes a shocker.

Producer Ram Talluri is said to be betting big on Nela Ticket right from the beginning. And he has wrapped the whole movie under 30 crores budget including that of paying whopping 10 crores to Mass Raja. That said, he has already sold the film’s satellite, dubbing and digital rights for 24 crores to a third party. That means, already a massive investment is recovered by these deals and producer needs only nominal amounts to get profits.

With his last film, a flop of epic proportions, “Touch Chesi Choodu” theatrical rights sold almost for 25 crores, right now the producer is expecting that Nela Ticket will make at least 20 crores in terms of rights. Though they are demanding more than 25 for now, in the end, they sell for 20 crores only. But that pushes the producer into almost 15 crores profit, isn’t it?

As Telugu films are making most in North India these days, many big digital and satellite buyers are investing hugely in Telugu movies. That’s the reason Raviteja’s films are fetching 20+ crores through satellite rights and that’s why Mass Raja is demanding such huge remuneration as well.

Contrary to rumours, the satellite rights of Mahanati are yet to be sold. Leading entertainment channels Gemini TV, Maa TV and Zee are vying up for the film’s TV rights. A few reports had indicated that the TV rights have fetched Rs 11 Crore. However, it is reliably learnt that there is no truth in it. The talks are going on and the deal value is also not yet finalized.

Producers are reportedly quoting 18 to 19 Crore only from the TV rights. On the other hand, Amazon Prime and Yupp TV are also quoting big figures to bag the rights of this epic.

Billed to be the biopic of legendary actress Savitri, the film features Keerthy Suresh, Dulquer Salmaan, Vijay Deverakonda, Samantha, Mohan Babu, Prakash Raj, Krish in pivotal roles.

Made in Telugu and dubbed into Tamil, Malayalam, the film earned rave reviews from critics, audiences alike. The film turned out to be a money spinner at the BO. Especially, in the US, the film is doing very well.

Amidst this, the film’s producers Swapna and Priyanka are planning to cash in on the film’s craze from the TV rights.

Undoubtedly Aishwarya Rai Bachchan took the glamour route yet again after her initial appearance at the 71st annual Cannes Film Festival received falk. Walking the red carpet for the 17thyear in a row, this time Aish looked inseparable from her adorable 6-year-old daughter Aaradhya Bachan.

While the mother and daughter’s beautiful chemistry became a talk of the French town, even Aish is pretty excited to share the pictures on her newly opened Instagram account where she’s making the pictures from Cannes speak words. But one of the pictures of the hottie and her daughter is looking too cute.

On the occasion of Mother’s Day, Aish posted a pic with her daughter where she’s seen planting a kiss on the daughter’s lips. And that peck took the internet by a storm with also the 44-year-old former Miss World’s social media getting verified with a blue tick finally.

Aish’s comment read alongside the pic: “Love you unconditionally. Happiest Mama in the World”.

Being honored with the Royal elephant ride on Hyderabad streets in this iconic photo moment is the legendary actress Savitri. The actress’ husband Gemini Ganesan is also seen riding on the elephant along with his wife.

The photograph was captured in 1964 when the Andhra Mahila Sabha conferred the title ‘Mahanati’ to Savitri in a grand felicitation ceremony. Even though Savitri had won numerous laurels in her glorious career, ‘Mahanati’ remained as the true testimony of her impeccable legacy.

Mahanati, the biopic on Savitri’s life and career, received rave reviews for translating Savitri’s aura onto the silver screen and is ruling the roost at the box office.

At the time of Rangasthalam release, if there is anything that has drawn flak in the movie, many were upset with the portrayal of dusky seductress Pooja Hegde as “Jigelu Rani”. But a closer observation of her work is now making everyone change their opinion.

Actually, that realistic touch inside this song should be highly appreciated. Because one wonders what made Pooja Hegde perform exactly like that of an 80s recoding dancer from Godavari districts. All these days this city born and bred hottie is seen only in ultra-glamorous stylish avatars, by this sudden switch to village belle role of the past is seriously amazing. They say that Jani master’s choreography and Sukumar’s wholesome idea of coming up with such lusty village song helped Pooja deliver the Jigelu Rani acts.

And if someone wants to see how much the song is liked by audiences, the video song of the film that was released other day is an example. After clocking 2 million views in half a day (12 hours), the song ended up with close to 2.8+ million views in 24 hours. And that showcases

Composed by Devi Sri Prasad, the song is also a smashing hit in terms of the audio, and visually it became a treat of glamour and also Ram Charan’s terrific dance moves in that massy Chitti Babu avatar.

www.youtube.com/watch?v=madsiEmiEZo

Sridevi and Boney Kapoor’s elder daughter Janhvi Kapoor has melted the hearts of millions with her touching post. Janhvi, who lost her mother earlier this year in Dubai. While who’s who of Bollywood have been taking to their social media accounts and sharing their pics with their moms, Janhvi posted an emotional post on her Twitter page.

Sridevi will receive a special salute for her contribution to cinema on May 16 at the ongoing Cannes Film Festival 2018. It will be part of an event, Titan Reginald F. Lewis Film Honours (a celebration of diversity and excellence in cinema), at Le Majestic Beach, Cannes Film Festival 2018.

Earlier she also won this year’s National Film Awards honour. Sridevi posthumously won the Best Actress award for her role as an avenging mother in the Hindi film Mom (2017).