From now, Celebrities need to be more cautious before signing any private brand to endorse. Their misleading advertisements can push them into unwanted troubles for promoting a worthless or unsafe product for customers.

A Parliamentary committee is recommending upto 5 years jail term and 50 lakh rupees fine for any brand ambassador whose endorsing results against consumer protection bill. We have large number of celebrities into endorsing many brands, out of which, many irk customers like fairness creams to lucky bands. Now, if this recommendation turns into act, brand ambassadors need to check facts and worth before signing on the dotted lines.

Well, in Government’s view, not just manufacturer but a brand promoter must be made to pay for false claims made by manufacturer to sell their product. Let us see, how many of our film and cricket celebrities opt out of brand endorsing in near future.

Released in December last year, Sudheer Babu’s hit crime comedy Bhale Manchi Roju launched a young and talented director to Tollywood in the form of Sriram Adittya. Sriram was praised by one and all for his quirkiness and creativity and he is now tipped to be directing Nani in his next film.

In a shocking update based on a popular media house’s report, Sriram Adittya eloped with his girlfriend just a few days before her marriage with another man. Sriram reportedly has been in love with a girl since a long time but her father, a noted producer who made films with a star hero, didn’t accept their love and even fixed the girl’s wedding with another man on April 17th.

Wedding cards have been distributed and hotel rooms were booked for the guests and an elaborate 5-day wedding was planned. Suddenly on Tuesday, the family members found that the girl was missing along with Sriram Adittya and their whereabouts are still untraceable.

The producer’s family has not filed a police complaint as they didn’t want any issue out of their family dispute. Ironically, Sriram’s debut film Bhale Manchi Roju’s story revolves around a soon to be married bride getting kidnapped. Who would have thought that the director’s real life would imitate his film’s story.

Super star Mahesh Babu is currently wrapping up the shoot of ‘Brahmotsavam’ and the film is likely to release in May. There are high expectations on this flick as it is from ‘SVSC’ combo and has heavy star cast. But a bad sentiment is worrying Mahesh’s fans.

The last two times when Mahesh arrived in May, he faced huge disasters. In 2003, he came with ‘Nijam’ that too after a super hit like ‘Okkadu’. But the film had bitten the dust. Exactly after one year, he once again arrived in May with ‘Nani’. Sadly, this film became one of the biggest disasters in his career. After 12 years, Mahesh is coming again in May. This is leaving his fans a tad worried.

But these are mere superstitions. All these things are forgotten if the film becomes a super hit. Hope, ‘Brahmotsavam’ becomes a hit and breaks this jinx.

Amy Jackson is all geared to prove that physical appearances can be deceptive with her next flick that stars Rajinikanth and Akshay Kumar.The pretty and petite lady has some serious heavy-duty action scenes in the movie, for which she had to undergo tough training.

“When you have Khiladi Kumar on one side and Thalaiva on the other, you have to know your stuff well. I have done heavy-duty stunts even in my last film. But this time around, it is more demanding. The director included more action scenes after seeing my kicks and punches in my last one. It could be draining but am all prepped up,” adds the actress.

Contrary to the rumours, Amy doesn’t play a robot in the film, a sequel to Tamil blockbuster Enthiran”.Directed by Shankar, the film marks the Tamil debut of Akshay Kumar, who will be seen as the antagonist.Amy is also looking forward to this week’s Tamil release “Theri” starring Vijay.

“Ever since I came to India, I’ve been waiting for an opportunity to work with Vijay. Now, I feel very blessed,” she said.”Theri”, which is directed by Atlee, releases in cinemas today worldwide.

No heroine has been finalized for Nandamuri Balakrishna’s 100th movie yet. The first choice is Nayanathara. But the actress is said to have told her inability to adjust dates to this movie.So director Krish has approached several other leading women of Tollywood but none of them are showing interest.Titled “Gauthami Putrasatakarni”, the movie tells the heroic feats of the great Sathavahana ruler.

Hence Nandamuri Balakrishna is excited to enact the royal king’s role.But there is reason for big heroines not coming forward to act in this film. They have to play the role of a wife to Balakrishna with little scope for glamour or duets. Moreover, she will also have two kids in the film.

So many heroines like Anjali and Tamannah have reportedly denied to do this movie. On the other hand, Anushka is busy with the shooting of “Baahubali 2”. So Krish is looking for ideal female lead to act opposite Balakrishna.

Uyyala Jampala fame Avika Gor popularly known as Chinnari Pellikooturu is keeping the gossip columns busy these days.As per the buzz from Bollywood gossipers of Bollywood, Avika is currently dating television actor Manish Raisinghani, her co-star from soap opera Sasural Simar Ka.

Avika has recently turned 18 and the actor is 36 years old, means he is exactly double her age. Gossip columnists claim that they got concrete info about their affair from close circles. Avika and Manish aren’t willing to come out in open for personal reasons, they added.

Avika Gor is continuing to act in television serials even after striking gold as a heroine in Tollywood. Avika only acts on her terms and doesn’t sign up movies for those who don’t agree to her demands.Avika who has recently debuted in Sandalwood is making her debut in Tamil cinema with GV Prakash Kumar’s Kadavul Irukaan Kumaru.