Powerstar Pawan Kalyan is the most charismatic star in Tollywood is not a surprising fact. Millions of Pawan fans admire Pawan not just for his stylish acting on screen but also for his simple and socially conscious demeanour off the screen. But this fan worship has now reached its pinnacle.

Since yesterday, social media circles have been buzzing with the World Pawanism Day tag trending nonstop. Apparently, the diehard fans of Pawan Kalyan are celebrating October 11th as World Pawanism Day, to coincide Pawan’s grand debut in Tollywood with Akkadammayi Ikkadabbayi on 11th October 1996.

Pawanism, for most Pawan fans, is more than just a word and it is a religion. Pawanism follows Pawan’s principles of social responsibility and honesty, which are also followed by his fans. Wonder if these fans will limit their celebrations by simple trending the hashtags or even participate in social service and charity on this occasion.

Yesteryear actress Shilpa Shetty along with her husband Raj Kundra is launching her own brand of mobile phones under a brand named after their three year old son Viaan. The couple had acquired a Kolkata based non-operational company, then known as Hindusthan Safety Glass, which is now being shaped as an entity to sell different kind of electronics products.

The total acquisition cost of HSGI could not be more than Rs 2 crore. HSGI supplied safety glass to Hind Motors and its fortunes took a beating along with that of the automaker’s, inducted into the board of HSGI in September.

Banking on the celebrity status of Shilpa Shetty and the business expertise of her hubby Raj Kundra, the brand Viaan targets the non-metro towns. Mobiles from the brand will be available at low price is ideal for middle class.

All the electronic products from the Viaan brand- Viaan Mobile, V Tab, V Power, V-TV will be sold in India and exported to other territories like the UAE, CIS countries, Europe and the US. Interim, Viaan mobile phone is likely to be launched on November 25.

Heroine Nayantara’s rumoured boy friend Vignesh Shivan is back in the news again. Though our hottie kept mum about him, looking at their intimate pictures it is widely believed that the couple are madly in love.

Actually Vignesh is popular as a lyricist and earlier directed a film titled “Poda Podi” with Simbu in the lead. His second directorial venture is “Naanum Rowdy Dhaan” which has Vijay Setupati and Nayantara in the leads. Actually during the filming of this project, both the director and heroine are supposed to have fallen in love.

Coming to our point, Vignesh has created mighty impression of the film with the first ever official teaser of the film that was released other day. His content, extraction of performance from lead pair and the way he crafted cute scenes just bowled out. Tamil film lovers are going gaga over this trailer, which has Anirudh’s music as an extra icing on the cake.

Produced by Danush, this film is written and directed by Vignesh.

After winning appreciation for his handsome looks and ease in acting, young hero Naga Shaurya won everyone’s hearts today with his kind gesture towards an Indian Army soldier’s family. This morning, Naga Shaurya donated Rs. 50,000 to the family of soldier B Satyam, who was recently killed in an encounter with terrorists in Kashmir.

Naga Shaurya came down all the way to Bobbili in Vizianagaram district and met Satyam’s wife and children and handed over Rs. 50,000 and also assured further assistance. Speaking on the occasion, Shaurya said that he is doing charity with his father Sankara Prasad’s inspiration.

Naga Shaurya has been the talk of the town when reports broke about the Mega heroine Niharika Konidela signed her debut Tollywood film opposite him. Shaurya has a couple of films on floors, Kalyana Vaibhogame with Nandini Reddy and Ammayitho Abbayi in Ramesh Varma direction.

Thanks to the hotness shown in Bruce Lee songs, seductress Rakul Preet Singh has now become a stunner. She’s on demand. And her budget has now shot up to 1.5 crores, which she justifies. Anyway, who’s getting ready to pay such a whopping price to Rakul at the moment?

As she signed Jr NTR’s Nannaku Prematho and Bunny’s Sarainodu sometime back, no doubt, those pay checks will be under 80 lakhs only. At the moment there is no star hero who could sign this hot and tall lady. Though there is budget to give her, there are no immediate films coming her way.

Mahesh Babu just started Brahmotsavam which has three female leads. His next will be started only after February 2016. So, no chance for Rakul till then. Same is the case with Jr NTR, Allu Arjun and Ram Charan, who are working with Rakul now and may not consider her for immediate next.

While Baahubali star Prabhas is yet to come out of the magnum opus, Ravi Teja scored a flop with Rakul and may not immediately repeat her. Youngies like Nani, Gopichand, Sharwanand, Nitin and Ram may not have budgets for this hot actress now. Rather they will go for yet another new actress. So, which hero could immediately sign Rakul Preet? She needs to wait for 2 months minimum it seems.

After facing several financial hardships all through the 3 years of Rudhramadevi’s making, Gunasekhar was in for a huge relief just a day before the film’s release in the form of tax exemption from the Telangana CM KCR. Gunasekhar even arranged a press meet to publicly thank KCR for supporting him in difficult times.

While many rightly thought that KCR gave tax exemption because Rudhramadevi’s story will be showcasing the Kakatiya warrior queen’s legacy in a grand way, maverick director Rajamouli revealed the real reason behind the film getting tax exemption.

Tweeting about Allu Arjun, the man behind the tax exemption, Rajamouli said, “Heard that it was again Bunny who was Instrumental in getting the tax exemption.And he excelled on screen.A hero on screen and also off it.Respect Gannareddy.err..Gona Gannareddy.

” Praising Bunny’s role on and off the screen, Rajamouli also said, “Gona Gannareddy all the way. When the film was almost stalled, bunny’s entry into the cast revived it.” No doubt that Allu Arjun emerged as a silent hero with his magnanimity to show his support for a prestigious film.

It’s a dream come true for this costly writer. When every other story writer in Tollywood is not even getting more than 20 lakhs pay packet, he demanded a cool crore, says buzz. He’s none other than Vakkantam Vamsi, who has shot to fame with Surender Reddy’s movies.

Though he hasn’t had many blockbusters to his career, he’s said to be charging 1 crore for his story, while we have to depend on someone else for dialogues. From couple of years, this writer is seriously working to become a director and got nod from Jr NTR.

However, his first script chosen was “Temper” and that ended up getting directed by Puri Jagan. We hear that Vakkantam impressed Junior yet again, with a new script now. As NTR is having time till 18th to fly to Spain, to kick start “Nannaku Prematho” new schedule, he’s hearing various scripts.

One of the stories narrated by Vakkantam has not just bowled him, but he’s giving chance to the costly writer to realise his dream of becoming director. Probably NTR will join Koratala Siva’s film after he wraps up Sukumar’s movie and then take up Vakkantam’s movie from March 2016 or so.

From financial hardships to postponement of the film’s release several times and even the stalling of the film’s shooting for several months due to lack of funds, Rudhramadevi’s director cum producer Gunasekhar faced it all and until the last minute.

The film finally released yesterday to an average response from critics and moviegoers. However, Rudhramadevi braved all these adversaries and notched up a staggering 9.14 crores share in AP and Telangana alone, becoming the 9th highest opening grosser in Tollywood’s history.

Adding to this whopping number, the US Thursday premiers collections of $126,276 and the Friday collections together ended up grossing more than $300,000, a decent show indeed considering the average talk.

Rudhramadevi now has the weekend advantage and with family audiences increasing with each show and with no major film around for competition, Gunasekhar and his distributors will have the last laugh.