Young Hero Naga Shourya who has made an impression with films like Oohalu Gusagusalade and Dikkulu Choodaku Ramayya tried his hand at mass masala this time. Jadoogadu is directed by Yogesh that was aggressively promoted by VVN Prasad.
Story :
Krishna (Naga Shourya) comes to the city with an aim of getting rich. He takes up loan recovery business to earn one crore in few days. He joins as a henchman to Srisailam (Zakir Hussain) so that people would pay his dues out of fear. Krishna falls in love with a nurse (Sonarika) and plans to settle in Dubai after his job is done. But Srisailam involves Krishna in a multi crore scam, which the latter is not aware about.
Performances:
Naga Shourya is at home while doing comedy and romantic scenes. However he has to work on his body language to impress in masala scenes. His lean physique doesn’t allow him to shine in action scenes. Looks like this isn’t his comfort zone as yet. Sonarika Bhadoria looked sizzling hot in the songs. She couldn’t emote but got the looks to impress.
Zakir Hussain is okay as the villain. Ravi Kale is his usual self. Srinivasa Reddy is loud but entertaining. Saptagiri failed with his prolonged monologue. There are too many actors in the film but none of them were offered a memorable character.
Technicalities:
Director Yogesh who doesn’t have an impressive resume failed once again with this lazy effort. His screenplay should have been bang on the money to make this script work. Sadly it didn’t. He did his best to make it look very stylish, but there isn’t enough substance to click.
Story and dialogues written by Madhusushan are mediocre. Mani Sharma’s son Mahati music is passable. He needs to hone his skills to stay in the game. Cinematography is fine. Editing is patchy. Production values are good.
Thumbs Up:
- Hero Characterization
- Climax
Thumbs Down:
- Screenplay
- Direction
- Editing
Analysis:
Jadoogadu has a nice take off with entertaining scenes. Srinivasa Reddy and Prithvi gives ample support to Naga Shourya in the initial episodes that are admittedly good. Things go for a toss after a while making it extremely difficult for Naga Shourya to carry the film on his shoulders. He is no Raviteja or Allu Arjun to pull this off.
Director Yogesh should have written a taut screenplay with numerous twists to make this work. Instead he wrote a boring screenplay with numerous characters that make it clumsy all the more. With the main plot not moving anywhere, director banked on Saptagiri’s comedy to lift the spirits but in vain. He is getting repetitive with his Nellore accent and limited expressions.
Saptagiri goes overboard many a time and the director didn’t even bother to edit it out of the final cut. Climax is slightly better compared to the horrendous second half as the hero explains how he executed his ‘master plan’.
It is quite an achievement for the writer and director to find a producer for this lackluster script. So much money is spent and it is certain to leave a deep hole in the pockets of the investors for sure. Films like these are likely to impress the mass masala lovers, but Jadoogadu may not strike with them too.
Verdict: This Masala is Stale!
