Producer cum Distributor Dil Raju is always known to be a very shrewd businessman. People say he is perfect in deciding how to spend money and how much to spend. For example, recently he quoted 4 Crore for Lion Nizam Rights. While every one shocked with such low offer and some said Dil Raju insulted Balayya, the movie made 4.8 crore share in Nizam in its full run.

That speaks volumes about Dil Raju’s business mind. However for the first time Dil Raju seem to have faltered miserably. He over estimated the product in hand, Kerintha and spent a bomb in the promotions of the film. In fact, they say the publicity cost is almost equal to the making cost. However every thing seem to go in to drain as the movie opened very bad in all the centers in Telangana and Andhra Pradesh.

For an instance, the movie just had 26089 Gross in Devi 70mm, the main theater of Hyderabad while the other release, Jyothi Lakshmi managed 45458 Gross. For the first time, Dil Raju’s calculation seem to have gone very wrong. On the other side, the movie’s talk and reviews are also not great. At best there is below average talk, we will have to see how it sustains at the box office.

Power Star Pawan Kalyan entered politics with much fanfare announcing that he means business. He boased that he is not for power but only to question the atrocities and wrong doings of those in power.

But even when all the politicians express their views either right or wrong on any burning topic, Pawan surprisingly goes on silent mode. Even now in Revanth Reddy’s arrest case and Chandra Babu Naidu’s tapes, when entire nation is focussing on the subject, Pawan shocked all by turning Silent Star.

His close aides say reason behind his silence is he is not in the country. Many are now wondering whether Pawan flew to overseas after Revanth Reddy’s arrest or before it. Seems it is a good reason for Pawan to avoid any questions on the issue.

Insiders feel Pawan is of the opinion that after ten days, a clarity will come on the issue and at that time he can respond with more clarity. But many are wondering whether Pawan has become blind and deaf.

Starring charmi, Satyadev and others
Director: Puri Jagannadh
Producer: C Kalyan and Charmi
Music: Sunil Kashyap

Rating: 2.5/5

Story:

Jyothi Lakshmi (Charmi) is a sex worker in Gangubhai company run by Narayana Patwari (Ajay Gosh). Jyothi Lakshmi is a very popular girl in the company. One day, Satya (Satyadev) comes there searching her. He used to come for her daily spending lot of money but never even touches her. He alway force her to come out of the mess and settle down in life marrying him. Jyothi Lakshmi first takes it light but later agrees to him. Satya marries Jyothi Lakshmi with the help of his sister and police. However the miscreants of her past come haunting them. Rest of the story is how Jyothi Lakshmi and many such girls are fred from Narayana Patwari.

Performances:

The entire story revolves around Charmi and rightly she gave her 100% to the role. She seem to have lost so much of weight for the character. She excelled in the character of different shades. In the first half, she entices as a prostitute and the second half she is seen as an iron willed woman battering her opponents. Priyadarshini Ram impressed as a police officer. Satyadev came up with a good performance. Ajay Gosh and Brahmanandham did justice to their roles. Rest of the characters are okay.

Technical Performances:

Puri already declared that this story is inspired from Malladi Satyanarayana’s novel. Puri should be appreciated for dealing such sensitive subject. He also made sure that there is a limit to the vulgarity in the film even though the story demands.

Coming to the negatives, the movie lacked the proper emotional depth needed to drive such sensitive points home. The characters of the film do not have that backing to make them look strong for a serious second half. Puri mark racy screenplay is missing. Dialogues are not the usual Puri like punch dialogues but this time they are accompanied with some indepth meaning. Dialogues like “Manasaara L**** kodaka ani kuda analekapotunna..Endukante unko aadadaanni thittinattu avtundi” will have an impact.

Plus Points:

1. Charmi’s performance
2. Sensible Storyline
3. Flashback
4. Puri’s pen

Minus Points:

1. Couple of unwanted songs
2. First half
3. Slow Screenplay and narration

Final Say:

Jyothi Lakshmi will end up as film which is not baked in to a good product even though the intention is good. A little more effort by Puri on the script would have made it ideal but finally he ended up squandering Charmi’s hard work.