If opportunities are reaching death, then the best way is to reinvent the career. If not films, there are many options for a heroine to pick up. Cute Telugu beauty Madhavi Latha’s name splashes up on the board if we have to give one such example.

Films like Nachavule and others catapulted Madhavi Latha into tinsel town, but some successive flops saw her sitting idle. That doesn’t stopped her pursuing something else. Still trying her luck in film industry, Madhavi Latha claimed that she is now Vice-President and boss of a newly started IT company based out of Hyderabad. Also she has her hands into real-estate business too. Did we say that this hot lady got a degree in fashion designing from UK university?

Often shuttling between New York and Hyderabad regarding work including these businesses and films, she is also running an NGO named Nakshatra Foundation. If career as a heroine is not taking off, then there are multiple options to pick up and Madhavi Latha did it with elan.

It’s time for Filmfare nominations. After National Awards and Nandi Awards, Filmfare mania holds that distinct craze among celebrities as they always to win the Black Lady to feel special. Like every year, the nominations for Filmfare 2014 Best Film Awards are going to dice a surprise for people who expected something else.

Commercial entertainers that have both excited audiences and filled pockets of producers are always the top picks for nomination. For Best Film nominations, we hear that Allu Arjun and Surender Reddy’s “Race Gurram”, along with Nagarjuna-Vikram Krishna’s Akkineni multi starrer “Manam” are the prime competitors. Both the films have a fair share of success story, and decent profits are made post the final collections.

A surprise biggie that entered into competition is none other than Venkatesh’s “Drishyam”, which happens to be a money spinning remake. There are couple of other biggies like Balayya’s “Legend”, Ram Charan’s “Yevadu” and Raviteja’s “Power” that are expecting a nomination for their commercial success but the award-nominations committee hasn’t favoured any of them.

Two other nominations are stuffed into the Best Film category and they are the real shockers. Small budgeted films made by newcomer directors “Run Raja Run” and “Karthikeya” are now posing trouble for the above three biggies. For their refreshing screenplay, entertaining subject and gripping narrative, these two films of Sharwanand and Nikhil have found a place in the list of competing films. Directors of all these five films are nominated for Best Director award.

It’s quite shocking that an award winning movie like “Chandamama Kathalu” hasn’t found place in Best Film nominations.

News is that megastar Chiranjeevi is upset with Puri Jagannadh who will soon be directing Chiranjeevi’s 150th film which has been titled Auto Jaani.

However, it is said that Chiranjeevi is unhappy with Puri Jagannadh for deciding to work with Nithin before taking up Auto Jaani.

The film is expected to go on the floors in August and Chiranjeevi feels that Puri is not spending enough time on the film’s pre-production work and he is instead going ahead with Nithin’s film.

Also, the megastar had suggested some changes to the script, which was said to have been inspired by an earlier film. And Puri had promised Chiranjeevi that he would rework and get back to him with the final script.

It is being said that Auto Jaani might get delayed by a few months due to this. However, a source close to the mega family says that Puri plans to meet Chiranjeevi before he starts Nithin’s film.

Meanwhile, though Nithin and Puri last worked on Heart Attack, Nithin waited for Puri since the release of his last film Chinnadana Nee Kosam. It is being said that Puri narrated a script to Nithin and he immediately gave his nod.

Now Puri is already on a look out for supporting cast for Nithin’s film and it is being said that he is on the lookout for a new heroine. Since he recently completed Charmme’s Jyothilakshmi, Puri will be retaining the same technical team for Nithin’s film and will be producing the film on his home banner Puri Talkies.

Later, once he completes Auto Jaani, Puri will team up with Mahesh for the third time after

Malayali actress Pearle Maaney will be making her Telugu debut with actor Naga Shaurya in an upcoming as-yet untitled romantic entertainer, which is being helmed by filmmaker Nandini Reddy.

“Pearle has been roped in as the second heroine. She joined the sets recently and has also shot some scenes. The team will soon shoot a song with her,” a source from the film’s unit told IANS.

Malavika Nair, who was recently seen in Telugu drama “Yevade Subramanyam”, plays the main lead.

The film is produced by Damodar Prasad, who had launched Nandini with her hit film “Ala Modalaindi”.

Young Tiger NTR’s next, Maa Nannaku Prematho is facing starting trouble. The regular shooting of the film was supposed to begin in April and is getting postponed for several times since then. The latest date the makers say is 17th of this month. We do not know why the movie is getting postponed so many times, some say it got some thing to do with the financial issues of the producer.

The first schedule of the movie will begin in London where the movie will be canned for almost 2 months. This delay is making things tough for the film to release for Sankranthi 2016. Already Sukumar has the name of a very slow director.

Sukumar is licking his wounds after that painful failure of 1-Nenokkadine. On the other side, NTR is enthusiastic with the result of Temper. Even though the hit magnitude is not that big, he is a very confident man post Temper success.

Burning Star Sampoornesh Babu’s Singham 123 is all set for a grand release tomorrow. The makers are taking up a path breaking experiment with this film. They are also simultaneously releasing the movie online along with the theatrical release.

This online viewing will be available for Overseas audience where there is no release of the film. The makers say with this ploy they will save the expenses like shipping costs, publicity, prints and theater rents in Overseas where such films will have low visibility.

However attempts like this have failed in the past as online releases led to leaking of HD quality print on the first day itself. Sampoornesh Babu hogged the limelight with his debut flick Hrudaya Kaleyam and he is now slowly creating a niche for himself on the silver screen with his satirical roles.

Singham 123 comes with a caption ‘India’s Biggest Cop Movie’ and is directed by a new comer, Akshat Sharma.

Superstar Mahesh Babu had bagged a 20 Crore offer recently. This is a joint cheque to act in a film and an endorsement deal. Accordingly he will have to do a film for Producer Anand Prasad’s Bhavya Creations and also endorse his Bhavya Cement for a period of one year.

The proposed project of Mahesh Babu and Trivikram may be made under Bhavya Creations Banner. This is the hat-trick film in Mahesh and Trivikram combination after Athadu and Khaleja.

Trivikram recently pulled off a rare feat by delivering three consecutive 40 Crore share films – Julayi, Attarintiki Daredi and S/O Satyamurthy and so the fans and trade is equally excited on this project. Mahesh Babu is currently busy wrapping up the shooting of his next, Srimanthudu.

After that he will begin his Brahmotsavam, Trivikram’s film may go on floors after both these movies. Besides these three films, Mahesh Babu also have a project with Puri Jagannadh in the offing.

After acting in Maniratnam’s Ok Bangaram, Nitya Menen had become a strong advocate of live in Relationship. Nitya played a role which is in a live-in relationship with the hero in the movie and from then she is supporting the act in every interview of her.

Here is an excerpt of her argument in a recent interview. “What is wrong in Live in Relationship? It is not a big deal for a couple to live together these days before marriage. Youth is opting for freedom in this issue and parents are also accepting this slowly. I do not find any thing wrong in it”, Nitya said.

Further she added, “It is a crime to adjust and live. These kind of relationships give us a chance to understand our partner well before marriage”. Nitya Menen’s argument is good unless the couple create a mess by indulging in sex and getting pregnant before marriage