Telangana CM Revanth Reddy has set a new trend in the film industry — whenever a major movie releases, its lead hero is expected to deliver a short anti-drugs message aimed at the youth. Stars like NTR, Allu Arjun, and Ram Charan have already done their part by appearing in such awareness videos.
Though not an official rule, it has become an open secret in the industry: when producers request extra shows, higher ticket prices, or special screenings, officials usually wait until the awareness video is released before granting approvals.
This week, OG is hitting the screens with permissions for higher ticket prices and special shows already in place. But one key element is missing — an anti-drugs video from the film’s hero, Power Star Pawan Kalyan.
Given his massive youth following, not only in Telugu states but also among NRIs, such a message from Pawan could have carried a powerful impact. In fact, that very youth support played a vital role in his rise to Deputy CM. Yet, it seems there was never a plan for such a campaign. If there had been, the video would likely have surfaced before the approvals were cleared.
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