Music has become one of the biggest crowd-pullers in today’s cinema. A hit song can significantly influence a film’s opening, regardless of its scale. Keeping this in mind, the team of Peddi is adopting a music-first strategy to maintain the buzz leading up to the release.
Starring Ram Charan and Janhvi Kapoor, Peddi is directed by Buchi Babu Sana with music composed by A.R. Rahman. The first single, Chikiri Chikiri, was released recently and recorded massive numbers across all platforms, quickly turning into a chartbuster with its catchy tune and peppy vibe.
Interestingly, the makers released the song five months before the film’s release, a rare and risky move in today’s times. However, the strategy seems to be paying off: the song is keeping the hype alive and generating anticipation for the film. The team is reportedly planning to release the second song around New Year’s, which is said to be Ram Charan’s theme song, leaning towards a more mass-appeal style, in contrast to the playful romantic vibe of Chikiri Chikiri.
Buchi Babu Sana appears to be following a tried-and-tested formula. His debut film faced delays due to the pandemic, but its songs became major hits, helping create massive buzz by the time the movie released. That accidental success now seems to have evolved into a well-planned promotional strategy for Peddi.
The film also features Shiva Rajkumar, Jagapathi Babu, and Divyendu Sharma in key roles. Produced by Venkata Satish Kilaru under Vriddhi Cinemas in association with Mythri Movie Makers and Sukumar Writings, Peddi is scheduled for a grand theatrical release on March 27, 2026.
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