Promotions are no longer just about posters and trailers — they’re about creativity and timing. The team behind Peddi seems to understand this perfectly. Instead of a regular announcement for their first single, they took a fresh and interactive route on social media, sparking huge curiosity among fans.
A few days ago, stars like Mahesh Babu, SS Rajamouli, Priyanka Chopra, and Prithviraj Sukumaran used a similar conversational strategy on X (formerly Twitter) to build buzz for their upcoming project. Now, Ram Charan, Buchi Babu Sana, and AR Rahman have joined the trend — and it’s working wonders.
Last night, Ram Charan shared a candid photo featuring director Buchi Babu Sana, music maestro AR Rahman, and singer Mohit Chauhan, captioning it, “What’s cooking, guys? @BuchiBabuSana, @arrahman sir and @_MohitChauhan ji.”
Rahman’s witty reply, “Chikiri Chikiri Charan garu,” instantly caught everyone’s attention, hinting at the first single’s title. Buchi Babu then quoted Rahman’s tweet with a 🔥 emoji — indirectly confirming that the first single is on its way.
Within minutes, the exchange went viral, driving massive engagement on social media. Fans are now eagerly waiting for “Chikiri Chikiri,” especially since it marks the exciting collaboration of AR Rahman and Mohit Chauhan, a duo known for their magical hits. The song, choreographed by Jani Master, is expected to get its official release date soon.
Featuring Ram Charan and Janhvi Kapoor in the lead roles, with Jagapathi Babu, Shivaraj Kumar, and Divyenndu in key roles, Peddi is slated for a pan-India release on March 27, 2026.
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