Perplexity AI has unveiled “Deep Research,” a cutting-edge feature designed to generate comprehensive research reports within minutes. Announced on Friday, the tool aims to provide expert-level insights across multiple domains, including finance, marketing, and product research, by leveraging extensive searches and synthesizing data into structured reports.
Industry Context and Competitive Landscape
The launch of Deep Research aligns with recent advancements in AI-driven research capabilities by major technology firms. Google introduced a similar feature for its Gemini AI platform in December 2024, followed by OpenAI’s own iteration earlier this month. Notably, all three companies have chosen to name their tools “Deep Research,” highlighting a growing industry trend toward AI-powered analytical tools.
Performance and Capabilities
Perplexity’s Deep Research tool conducts extensive searches, reviews multiple sources, and synthesizes information into well-structured reports, significantly reducing research time. The company claims the tool can accomplish within minutes what would traditionally take hours of manual effort.
In benchmarking tests, Deep Research demonstrated strong performance on Humanity’s Last Exam, an expert-level AI assessment. It scored 21.1%, outperforming Google’s Gemini Thinking (6.2%), Grok-2 (3.8%), and OpenAI’s GPT-4o (3.3%). However, OpenAI’s Deep Research tool achieved a higher score of 26.6%.
Accessibility and Pricing Model
A key differentiator for Perplexity AI is its approach to accessibility. While OpenAI’s Deep Research requires a Pro subscription costing $200 per month, Perplexity offers its tool for free with a usage cap—non-subscribers can conduct up to five queries per day, whereas Pro users have access to 500 queries daily. Additionally, Perplexity’s Deep Research is significantly faster, completing most tasks in under three minutes, compared to OpenAI’s processing time of 5 to 30 minutes.
Key Differentiators
Speed & Accessibility: Perplexity AI prioritizes efficiency and usability for everyday users.
Analytical Depth: OpenAI’s version offers greater depth, making it more suitable for enterprise applications.
Integration: Google’s tool seamlessly integrates with existing productivity ecosystems.
Availability
Users can access Perplexity AI’s Deep Research tool through the company’s website by selecting the feature from the mode selector before submitting a query. The rollout for iOS, Android, and Mac is expected soon, further expanding its accessibility.
With its speed, cost-effectiveness, and robust performance, Perplexity AI’s Deep Research positions itself as a compelling choice for professionals and researchers seeking high-quality insights in minimal time.
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