Director Prashanth Varma has consistently impressed the industry with his innovative projects. Following the success of HanuMan, his demand in Tollywood has skyrocketed. Despite some recent controversies surrounding his upcoming lineup, Prashanth has demonstrated a clear vision and strong approach to filmmaking. At the IFFI in Goa, he made an insightful statement about the importance of post-production time—an aspect many filmmakers overlook.
In today’s industry, where producers often have little control over release dates, Prashanth stressed the need for directors to maintain authority over when a film is released. He revealed that he ensures agreements with producers include a clause giving him the final call on release dates.
“I realized that either you give the VFX artist sufficient time, or if you have a big budget, outsource the work to a major company. After some bad experiences with my earlier films, I now make it clear with my producers: let me decide the release date. Once the film is shot, give me enough time to craft it properly. Post-production requires that time. Fortunately, my producers have been supportive,” Prashanth Varma shared.
This approach is something every director could benefit from adopting. Even with mounting pressure from OTT platforms and producers, it is crucial for directors to have control over release strategies. Ultimately, the director is responsible for the final product—whether it succeeds or fails—and only they can judge how long it will take to fully realize their vision.
While Prashanth Varma’s strategy has worked well for him, it may not be feasible for all directors. In the current landscape dominated by big production houses, only star directors have the leverage to dictate terms, while others often have to navigate external pressures. Hopefully, the industry moves towards a model that allows creative leaders more control over their work.
Recent Random Post:
భయపడాల్సిన పనిలేదు | Minister Narayana about Amaravati Development Speeds Up | CM Chandrababu
భయపడాల్సిన పనిలేదు | Minister Narayana about Amaravati Development Speeds Up | CM Chandrababu
