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The satellite rights of They Call Him OG, starring Pawan Kalyan, are yet to be sold. Despite the film being projected as a major blockbuster, there are still no buyers from the satellite television market. This has come as a surprise in film trade circles, as big star films usually secure television deals well before their theatrical release.

Interestingly, They Call Him OG is not the only film facing this situation. A few other notable films have also reportedly struggled to attract offers from television channels for their satellite rights. In some cases, even after approaching multiple channels, producers have been unable to close deals.

Industry insiders say this reflects a larger shift in the entertainment business. Satellite rights, which once generated significant revenue for producers, are no longer the lucrative avenue they used to be. Many television channels are currently operating with tighter budgets and are becoming more cautious about spending large amounts on film acquisitions.

Because of this changing scenario, even big-budget films and star-driven projects are finding it difficult to secure satellite deals. The value television once offered to major releases is gradually shrinking as audience viewing habits continue to evolve.

With viewers increasingly moving toward digital platforms, television networks are reassessing their investments. At present, OTT rights have become the most reliable revenue source for many films. However, even OTT platforms are negotiating aggressively and setting stricter terms before acquiring content.