Allu Arjun’s maiden pan-India film Pushpa: The Rise is hitting the silver screens on 17th December.
Pushpa is by far the costliest project in Allu Arjun’s career. Mythri Movie Makers had already announced that they are spending a cumulative budget of over Rs 250 crores on the Pushpa duology.
Now, Pushpa: The Rise alone is said to have fetched a whopping Rs 250 crores.
The theatrical, satellite, digital, dubbing, and the audio rights of Pushpa: The Rise all combinedly fetched Rs 250 crores.
Both Allu Arjun and Sukumar are coming off industry hits – Ala Vaikunthapurramulo and Rangasthalam respectively. So, the stakes are high on Pushpa: The Rise.
The Telugu theatrical rights alone are valued at over Rs 100 crores. The digital streaming rights were also sold for a fancy price. A top OTT portal reportedly paid top money for the film’s rights.
Given the hype surrounding the project, Pushpa: The Rise could register excellent pre-release business.
Now, the film faces the big challenge of setting the global box office on fire as it gets a humongous release in the domestic and as well as international markets.
The recently released trailer of Pushpa: The Rise turned out to be super successful. With whirlwind promotions that are to follow, Pushpa is expected to get off to a flying start at the box office.
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