S.S. Rajamouli — the pride of Indian cinema — has not only evolved as a filmmaker but also in the way he engages with the media. His journey from being a Telugu industry favorite to a global filmmaking icon reflects a fascinating shift in how he connects with journalists and audiences.
In his early years, right up until Baahubali: The Beginning, Rajamouli maintained a warm and close relationship with the Telugu media. His team would personally reach out to local journalists for interviews, press meets, special screenings, and Q&A sessions. There was a strong sense of familiarity and mutual respect — he was one of their own.
But the monumental success of Baahubali: The Beginning changed everything. As Rajamouli’s fame skyrocketed across India, he gradually moved closer to Bollywood media circles, giving exclusive interviews and special access to national outlets. The once-local filmmaker had become a pan-Indian brand, and naturally, his media focus expanded beyond regional borders.
Then came RRR, which pushed Rajamouli onto the global stage. During the film’s Oscar campaign, he immersed himself in Hollywood’s publicity ecosystem — understanding the strategy behind award campaigns, exclusive screenings, and targeted media interactions.
Now, Rajamouli appears to be channeling all that experience into his upcoming ventures, reportedly prioritizing Hollywood journalists for special previews and coverage. From Telugu to Bollywood to Hollywood — his media evolution mirrors his filmmaking journey: ever-ambitious, constantly growing, and unafraid to go global.
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