Rajamouli is known for being a master strategist not just in filmmaking, but also in marketing. Time and again, he has demonstrated a knack for promoting his films right from the moment they’re announced. A prime example of this was the way he kickstarted the promotional journey for RRR with a grand press conference on the day of its announcement itself.
However, in a surprising shift from his usual approach, Rajamouli seems to be taking a completely different route for his upcoming film with Mahesh Babu. The film is already in production, yet there hasn’t been an official announcement or title reveal—something that’s quite uncharacteristic of him.
Earlier buzz suggested that Rajamouli would hold a press conference in the second week of April alongside Mahesh Babu to formally introduce the project and kickstart its promotional campaign. Fans and media alike were expecting this event to mark the beginning of an aggressive marketing phase.
But as things stand, the second week of April is already here, and there’s no sign of any press conference. This unexpected silence seems to hint that Rajamouli is deliberately holding back on promotional activities for now.
Known for being meticulous and unwavering in his vision, Rajamouli likely has a clear plan in mind. It appears he wants to wait for the right moment to unveil the project, on his own terms. Given his track record, there’s little doubt he’ll roll out a carefully crafted campaign when the time is right.
Until then, fans will have to remain patient and trust Rajamouli’s instincts, as he seems to be redefining how he wants to present this ambitious film to the world.
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