Reports are abuzz across the film industry regarding the massive budget behind SS Rajamouli’s grand announcement event for his upcoming film Varanasi, held yesterday at Ramoji Film City. While some industry insiders estimate the event’s cost at an astounding ₹15–16 crore, others believe the figure is inflated, suggesting the actual expenditure was closer to ₹10 crore.
What remains undisputed, however, is the spectacular scale of the event—clearly designed to deliver an unforgettable impact. Interestingly, the producer is believed to have recovered around ₹5 crore through advertising revenue shared by JioHotstar for airing the event.
Sources backing the higher budget claim the ₹15 crore estimate includes remuneration for the actors who attended. On the other hand, those supporting the lower figure argue that actors typically do not charge separately for event appearances; such promotional activities are usually covered as part of their initial agreements upon signing the film.
Regardless of which estimate proves accurate, one thing is clear: SS Rajamouli has once again demonstrated his unparalleled command over film promotions. With this single launch event, he has reaffirmed the extraordinary pull and power of his brand.
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