“Idemitamma Maya Maya Maikam Kamminda…” — the catchy number from Aayudham, starring Rajasekhar, was only a modest success during its original release. The film itself was a box-office failure, and the song soon faded into obscurity.
But decades later, social media has breathed new life into it. Thanks to K-Ramp, the younger generation has rediscovered the track’s rhythm and nostalgic charm, turning it into an unexpected viral sensation.
Interestingly, K-Ramp also featured another popular number — “Nandamuri Nayaka, Andamaina Kanuka” from Balakrishna’s blockbuster Samarasimha Reddy. Despite being from one of the biggest hits in Telugu cinema, that song hasn’t caught on as strongly as Rajasekhar’s track.
It’s quite surprising that a song from a flop film is now outshining one from an industry hit. That’s the undeniable power of social media — where forgotten melodies find a fresh audience and trend decades later.
Gen-Z netizens, it seems, have overlooked Balakrishna’s evergreen classic and instead revived Rajasekhar’s forgotten tune, proving that in the digital era, nostalgia truly knows no rules.
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