Actors Ranveer Singh, Sreeleela, and Bobby Deol are coming together for one of India’s costliest ad campaigns to date. The trio will headline a massive commercial for Ching’s Desi Chinese, which is being directed by Atlee, the filmmaker behind Shah Rukh Khan’s blockbuster Jawan.
According to industry buzz, this high-profile campaign is being produced with a jaw-dropping ₹150 crore budget, outshining the production values of several recent Telugu feature films. The ad promises to be a visual extravaganza, combining star power, grand scale, and cinematic flair — a first for a brand campaign of this magnitude.
Ranveer Singh, known for his long-standing association with Ching’s, has already featured in several energetic ads for the brand, including a short film directed by Rohit Shetty and a popular noodle commercial with Tamannaah Bhatia.
This time, with the addition of Sreeleela’s vibrant screen presence and Bobby Deol’s charismatic persona, and under Atlee’s dynamic direction, the excitement surrounding this campaign has reached new heights.
Currently in production, this mega ad is expected to create a nationwide buzz upon release, redefining how brand promotions are executed in India.
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