Telangana Chief Minister and Congress leader Revanth Reddy has made a bold promise to transform Hyderabad into a global hub for the film industry, on par with major international destinations. He also expressed his ambition to attract Hollywood productions to shoot in Hyderabad, provided the Telugu film industry extends full cooperation to the government’s initiatives.
Speaking at a felicitation ceremony organized by the Telugu Film Industry Employees Federation and the 24 Crafts Union at Yousufguda Police Grounds, Revanth Reddy was honored for his decisive intervention in resolving the recent standoff between the producers’ council and craftsmen unions that had halted film shootings. Addressing the gathering, he emphasized that he is fully aware of the challenges faced by film workers and assured them of the government’s continued support.
Revanth Reddy announced several major welfare measures aimed at improving the lives of film employees. These include the establishment of an exclusive welfare fund of ₹10 crore to assist workers during difficult times, the allocation of housing plots for film workers, the provision of corporate-level education for their children, and the extension of Rajeev Arogyasree health benefits to their families.
He also introduced a new policy linking movie ticket price hikes to profit-sharing, stating that ticket prices would only be allowed to increase if producers agree to share 20% of their profits with employees of the film federation. Revanth Reddy underlined that his government considers the film industry as important as the IT and Pharma sectors and promised to implement long-term, industry-friendly policies that benefit both workers and producers.
Recently, after government mediation, the producers’ council agreed to increase daily wages, addressing several union demands. With these new welfare initiatives and the proposed profit-sharing model, Revanth Reddy’s move is being hailed as a major boost for thousands of Tollywood workers. However, all eyes are now on the producers’ council as they deliberate on how to approach future ticket hikes under the Chief Minister’s new guidelines.
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