One of the biggest factors in the mighty success of Baahubali movies is publicity. Rajamouli and Arka Media made sure to grab full attention of Non-Telugu markets just by their promotion tactics.
Now the makers of Saaho are hoping to make similar sensation like Baahubali, but they haven’t come up with anything worth noting as of now.
Saaho is clearly lagging behind in terms of promotion. Thanks to post-Baahubali craze of Prabhas, the film is getting good attention all over. However, Team Saaho is failing to build on the existing hype around it.
Apart from launching a teaser and a couple of posters, there is nothing innovative from Team Saaho in promoting the film.
They have hired a promotional team from Bollywood and they don’t have a clue about how to target Telugu and Southern markets.
With the makers pre-occupied with wrapping up the songs and post production, it is up to the PR team to see that the film keeps trending all the time.
With the release date fast approaching, Team Saaho should do something to keep the film buzzing.
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