Credibility is considered as the major factor for any media house to become popular and sustain. There are many media houses which are known for their soft corner for a political party but still enjoy some credibility. It is all about striking a balance for them.
This is because they do not lean totally towards their favorite parties on all the issues and at all the times. This basic thing is often being ignored by Sakshi media and as a result, the media house is not able to convince the YSR Congress support base with its too much biased stores .
Recently a Tirupati based lawyer had reportedly attempted suicide. In the suicide note, he expressed disappointment over CM Chandrababu Naidu and PM Narendra Modi. Sakshi media prominently covered the news item in anti-Chandrababu angle .
At the same Sakshi’s article made no mention at all about Modi’s name being part of the letter. Even hardcore fans of Sakshi are sensing the political vendetta being unleashed by YSRCP boss Jagan Mohan Reddy. Some leaders of Jagan openly said after 2014 defeat that Sakshi was partly the reason for defeat but the same trend continues!
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