Samantha Ruth Prabhu’s entrepreneurial journey continues to evolve, and her latest venture proves she’s far from done experimenting. After making waves in fashion, wellness, education, and superfoods, she’s now stepping into luxury fashion with her new clothing brand — TRULY SMA.
The brand, co-founded by Samantha, celebrates movement, comfort, and quiet confidence, offering pieces that are minimal, wearable, and elegant. Sharing the launch on social media, Samantha wrote, “A new chapter begins. TRULY SMA is now live ✨… pieces that feel like second skin. Nothing extra. Everything you.” The brand’s collection is now available at www.trulysma.com, and fans are already showering it with love.
This is yet another addition to Samantha’s impressive business portfolio. She previously co-founded Saaki, a women’s fashion label, and ZOY, a menstrual healthcare brand. She also runs Tralala Moving Pictures, her production house, and has invested in several startups, including Urban Kisaan (hydroponic farming) and Nourish You (superfoods). Beyond business, Samantha co-owns the Chennai Super Champs pickleball team, hosts a wellness podcast titled Take 20, and is behind ventures like Secret Alchemist (aromatherapy) and Gataca (performance supplements), besides establishing Ekam, an early learning school.
With TRULY SMA, Samantha once again combines her refined sense of fashion with a focus on comfort and self-expression — a true reflection of her personality. Fans and fashion enthusiasts are eager to see how she brings her signature mix of simplicity and sophistication to this new chapter.
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