Fashion flows like a river — ever-evolving and full of new turns. Actress Samantha Ruth Prabhu, who already manages multiple ventures including her clothing brand Sakhi, a perfume line, and educational initiatives, has now added another feather to her cap. She has been announced as the new global brand ambassador for the renowned jewellery brand Joyalukkas, taking over from Bollywood icon Aishwarya Rai Bachchan.
This collaboration marks the coming together of two powerhouses — Samantha’s elegance and individuality with Joyalukkas’ rich legacy of craftsmanship and trust built over three decades. Speaking about the association, Joyalukkas Chairman Dr. Joy Alukkas said that Samantha perfectly embodies the essence of the modern woman — confident, graceful, and inspiring.
Expressing her excitement, Samantha shared that jewellery holds a special emotional connection for her — it represents love, celebration, and cherished memories. “Joyalukkas stands for all these values,” she said, adding that she hopes to inspire women to embrace their inner sparkle with confidence.
The partnership will soon unfold through a global campaign featuring Samantha, where she will highlight Joyalukkas’ timeless heritage with her signature charm. Alongside actress Kajol, Samantha will represent the brand worldwide, further strengthening her growing influence in fashion and luxury.
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