The Samsung Galaxy S25+ stands out as the most Pixel-like Samsung device yet, thanks to its integration of Google’s Gemini AI and a suite of AI-powered features. While the hardware remains mostly unchanged from its predecessor, the real focus this year is on software refinement and intelligence-driven tools, which makes for a more polished user experience.
Design & Display: Refined Look with Navy as the Star
Samsung’s design language has remained largely consistent, but the new Navy colorway of the S25+ is a notable exception. The deep blue shimmer that changes with light offers a premium aesthetic, reminiscent of the Galaxy S22’s green variant. The frosted glass back feels sleek, and the overall design remains understated when compared to other bolder flagships like the OnePlus 13.
The 6.7-inch AMOLED display continues to impress with its sharpness, 120Hz refresh rate, and a peak brightness of 2,600 nits. While the display is technically the same as last year’s model, it still delivers an immersive experience. The real highlight here, however, is One UI 7. The UI feels incredibly refined, with smooth animations, a reworked Quick Panel, and new multitasking gestures that make navigating the phone more efficient.
AI Features: More Useful Than Gimmicky
Samsung’s push toward AI features is where the S25+ distinguishes itself. While the tools are not groundbreaking, they do enhance day-to-day usability. Key AI features include:
AI Select: A versatile tool that allows you to extract content from your screen for editing, translation, or sharing—much like Google’s Circle to Search.
Audio Eraser: A background noise removal tool for videos, comparable to Google’s Magic Eraser. While the results are impressive, they can sometimes sound slightly artificial.
Now Bar: A bottom-mounted feature similar to Apple’s Dynamic Island, providing quick access to live updates like music controls and sports scores. It’s neat, but its functionality feels limited at launch.
Now Brief: A personalized update system that aims to deliver relevant information throughout the day, though it feels underdeveloped at the moment.
While Samsung’s AI tools are still evolving, their potential is evident. The integration of these features positions the S25+ as a strong competitor to Google’s Pixel lineup, especially in the AI space.
Performance & Battery: Fast and Efficient
Powered by the Snapdragon 8 Elite for Galaxy, the S25+ is lightning fast. Whether running AI-intensive tasks or switching between apps, the phone performs effortlessly. In terms of battery life, the S25+ excels, easily lasting over a full day of use, with early tests suggesting it outlasts the Galaxy S24+ by a few hours. The introduction of Qi2 wireless charging is a welcome addition, though it requires a MagSafe-compatible case for full functionality.
What’s Missing?
While Samsung’s software enhancements are commendable, the camera hardware remains largely unchanged. The S25+ continues to feature a 50MP main sensor, 12MP ultra-wide, and 10MP 3x telephoto lens, the same setup as the previous generation. That said, AI-driven image processing has improved night shots and digital zoom performance.
Another notable change is the removal of the swipe gesture for launching the assistant, which some users may find less intuitive. Additionally, while Gemini AI offers potential, the reliance on the power button for activation feels less natural than expected.
Verdict: A Smart Upgrade
At ₹99,999 for the 512GB/12GB variant, the Samsung Galaxy S25+ offers a compelling experience with polished software and genuinely useful AI tools. While the design and hardware remain largely unchanged, the integration of AI features—along with the refined One UI 7—delivers a smart, seamless experience. However, if you’re already using the Galaxy S24+, there may not be enough new features to justify an upgrade.
The S25+ feels like a refined version of its predecessor, pushing software and AI integration to the forefront of the smartphone experience.
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