Samsung has unveiled its highly anticipated 2025 lineup of premium TVs in India, including the Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame models. The new lineup introduces cutting-edge Samsung Vision AI, designed to elevate both sound and picture quality for an unparalleled viewing experience.
Samsung Vision AI: A New Era of Smart Entertainment
At the core of the 2025 lineup is Samsung Vision AI, an innovative technology that leverages artificial intelligence to optimize the audio-visual experience. The Vision AI setup is built on three foundational pillars:
AI Mode: Real-time optimization of audio and video to adapt to the user’s environment, ensuring the best possible picture and sound quality regardless of the room conditions.
AI Experience: Personalized content recommendations that evolve over time based on user preferences, delivering a tailored entertainment experience.
Multi-device Connectivity: Seamless integration with the broader Samsung ecosystem, allowing users to effortlessly connect smartphones and tablets for content sharing, control, and continuity.
Viplesh Dang, Senior Director of Visual Display Business, Samsung India, expressed confidence in the new lineup, stating, “Our new AI TV lineup breathes new life into every frame, setting a new benchmark for cinematic excellence at home. With this new era of AI-powered screens, we are confident of accelerating next-generation TV adoption.”
Flagship Model: Neo QLED 8K
The Neo QLED 8K series is the standout offering in the 2025 lineup, powered by the NQ8 AI Gen3 Processor featuring 768 neural networks. It boasts 8K AI Upscaling Pro, which enhances lower-resolution content to near-8K quality, along with Glare-Free technology for improved clarity in bright rooms. The model also features Q-Symphony and Dolby Atmos for superior audio and a 240Hz refresh rate, making it perfect for gaming and sports enthusiasts. Available in 85″, 75″, and 65″ screen sizes, this flagship model is designed to offer a premium, cinematic experience.
Enhanced Neo QLED 4K, OLED, and QLED Series
The Neo QLED 4K models, including the QN90F, QN85F, QN80F, and QN70F, are equipped with Quantum Matrix Technology Plus, AI-enhanced picture and sound, and a Motion Xcelerator 165Hz for smoother visuals. The QN90F also includes a powerful 60W speaker system and Samsung’s Neo Slim design, combining sleek aesthetics with cutting-edge technology.
Samsung’s OLED 2025 models come with the NQ4 AI Gen3 Processor, delivering 100% Colour Volume and Pantone validation for accurate, vibrant colors. AI Motion Enhancer Pro ensures fluid motion, while the minimalist Infinity One design and the Attachable Slim One Connect system offer elegant cable management solutions.
Localized Services and Content for Indian Consumers
To cater specifically to Indian consumers, Samsung has introduced several localized services and features. Cloud Gaming allows for AAA-level gaming without the need for a console, while the Education Hub provides an interactive learning experience. TV Key offers direct cloud-based content access without the need for a set-top box, and Samsung TV Plus gives users access to over 125 free live channels.
Pricing and Availability
Samsung’s 2025 AI-powered TV lineup is available for pre-order starting May 7, 2025, through Samsung retail outlets, Samsung.com, and major e-commerce and offline platforms. Customers who pre-order will receive additional benefits, including free soundbars and up to 20% cashback. The prices for the new models are as follows:
Neo QLED 8K: ₹2,72,990
Neo QLED 4K: ₹89,990
OLED: ₹1,54,990
QLED: ₹49,490
The Frame: ₹63,990
Samsung’s 2025 TV lineup promises to redefine the home entertainment experience, bringing together advanced AI technology and premium display innovations to meet the demands of the modern consumer.
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