Sankranthiki Vasthunam, starring Victory Venkatesh, has become one of the biggest blockbusters of the 2025 Sankranthi season, crossing the 300 crore mark at the box office. The film’s overwhelming success has not only captured attention for its commercial triumph but also sparked a new celebration trend in Tollywood.
While it’s common for producers to host parties to celebrate a film’s success, Tollywood has seen a shift in the tradition. Traditionally, parties are thrown by producers for actors, directors, and the crew, with even heroines occasionally celebrating by hosting their teams. However, in an exciting new development, the distributors and buyers of Sankranthiki Vasthunam are taking the lead by organizing a grand celebration for the entire film unit.
Presented by Dil Raju and produced by his brother Sirish, the film has made a remarkable comeback, especially after the disappointing performance of Game Changer, another film from the same banner. Sankranthiki Vasthunam has found immense success not just in the Telugu states but also internationally, rapidly approaching the ₹300 crore milestone.
To mark this extraordinary achievement, all the film’s buyers are set to gather in Hyderabad tomorrow. They will begin with a press meet to express their gratitude to the entire team and then proceed to host an extravagant party in the evening. This move is a fresh and exciting shift in the way success is celebrated in the industry, highlighting the growing camaraderie and appreciation within Tollywood.
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