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When it comes to creating unprecedented hype for a film, no Indian director comes close to SS Rajamouli. Having redefined movie promotions with Baahubali and RRR, the ace filmmaker is known for his sharp marketing instincts and aggressive publicity strategies that consistently capture global attention. True to his reputation, Rajamouli appears to be applying a similar, yet even more innovative approach for his next ambitious project as well.

After grabbing worldwide eyeballs with the grand title launch of his upcoming film Varanasi in November last year, Rajamouli has now delivered a massive surprise with a silent but powerful promotional move that has become the biggest talking point in film circles. Without any prior hint or announcement, the director kick-started the promotional campaign of the Mahesh Babu starrer in the most unexpected manner.

A single gigantic hoarding erected in the holy city of Varanasi revealed the message, “In Theatres April 7, 2027,” subtly confirming the film’s release date. The decision to place the flex in Varanasi itself added symbolic weight and instantly sparked widespread curiosity and anticipation across the globe. As images of the hoarding surfaced on social media, intense discussions erupted, turning the update into a sensation from North to South India within hours.

The buzz didn’t stop there. International media outlets also picked up the story, going gaga over Rajamouli’s unconventional strategy, especially given his massive global fanbase following the success of Baahubali and RRR. Despite the absence of an official announcement from the team, this out-of-the-box release date reveal created a massive impact, once again proving Rajamouli’s mastery in building hype through sheer innovation.

Adding to the intrigue, the release date poster was shared through the official social media handles of several domestic and Hollywood media houses, surprising everyone. Typically, such major announcements are made directly by the film’s team after weeks of buildup, but Rajamouli clearly had a different plan—one that further amplified curiosity and solidified the buzz.

Earlier, reports suggested that Varanasi might aim for a late-March release. However, by locking April 7, 2027, Rajamouli seems to be targeting the auspicious Ugadi (Telugu New Year) festival for the worldwide release of this globe-trotting action adventure. The film is said to be a time-travel drama rooted in Indian mythology and infused with fantasy elements. Back in November, the team unveiled a series of striking first-look posters of the lead characters, culminating in a thrilling title teaser that sent shockwaves across the industry with its riveting cut and scale.