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Boyapati’s Promotions Keep Akhanda 2 Strong Despite Mixed Talk
Akhanda 2 opened to mixed reviews and also faced a fair amount of online criticism, with most of it directed at the filmmaker’s signature style. However, director Boyapati Sreenu did not slow down. His consistent public presence ensured that the film remained relevant on social media, keeping conversations and debates around it alive. Despite the mixed talk, Balakrishna’s massive fan base once again reflected its strength at the box office.
Even as a senior filmmaker, Boyapati Sreenu stayed fully involved post release. For nearly twenty days, he continued promotional activities without stepping back, showcasing his confidence in the film.
Interestingly, Akhanda 2 delivered better-than-expected numbers last Sunday, surprising trade circles. While criticism largely revolved around the director going overboard in certain sequences, a strong section of the audience connected with the film. Mass viewers, in particular, and those who resonated with the core theme have continued to support it.
The film has also benefited from limited competition. In recent weeks, no major release— including big Hollywood films like Avatar: Fire and Ash—has managed to generate strong positive word of mouth.
At a time when many filmmakers tend to distance themselves from projects after mixed feedback, Boyapati chose to remain visible and confident. His sustained promotional efforts have clearly helped maintain footfalls, even as Akhanda 2 enters its third week at the box office.
