Well-known producer and director Tammareddy Bharadwaja made some key comments on Vijay Deverakonda’s latest release ‘Liger’. As we know, the film tanked at the box office and everyone are bashing the film left right and center. The audience rejected the film straightaway and claimed that it is the weakest work in Puri Jagannadh’s career. The collections have dropped heavily and it is expected to end as one of the biggest disasters this year.
When a reporter asked about the reason why ‘Liger’ flopped, Tammareddy stated that he doesn’t want to speak a lot about the movie as he did not watch it. He added that he is an admirer of Puri Jagannadh and his work but the trailer of ‘Liger’ did not get him excited. He stated that he may watch it in the future.
Speaking about the audience not coming to theatres, he said, “The reaction of the audience depends on our actions. If you show arrogance and attitude, it will automatically land you in trouble. Filmmakers should promote the film in a humble manner by explaining about the hard work. People will give these types of answers if expect them to see the film just by snapping your fingers.”
Talking about the boycott trend, he stated that these trends will occur as the social media grows bigger and bigger. He opined that people who start these trends do not usually watch movies and suggested everyone to ignore such people.
Presented by Karan Johar, ‘Liger’ is written and directed by Puri Jagannadh. Ananya Pandey was the female lead in this project while Ramya Krishnan was seen playing the role of the hero’s mother. The film was promoted extensively and was released in Telugu, Tamil, Hindi, Kannada and Malayalam languages. It is running in empty theatres at the moment.
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Allu Arjun Moves Court Over Personality Rights
In a notable legal development, Telugu star Allu Arjun has approached the Delhi High Court seeking protection of his personality rights. The case is set to be heard soon by Justice Tushar Rao Gedela.
The actor has filed a suit against the unauthorized use of his identity, including his name, image, voice, and other distinctive attributes. He has also raised concerns over the commercial misuse of his persona, particularly through unlicensed merchandise and profit-driven activities carried out without his consent.
Allu Arjun’s petition brings attention to a growing concern in the digital age—misuse of celebrity identities, especially with the rapid rise of AI-generated content and unauthorized branding.
In recent times, the Delhi High Court has actively stepped in to safeguard the personality rights of several prominent figures across industries. Notable names include Mohanlal, Aniruddhacharya, Jubin Nautiyal, Pawan Kalyan, and Sunil Gavaskar.
Actors such as Kajol, R. Madhavan, and N. T. Rama Rao Jr. have also secured similar legal protections. Meanwhile, Salman Khan has filed a comparable plea, further highlighting this emerging trend.
Additionally, court orders have protected the rights of Sri Sri Ravi Shankar, Nagarjuna, Aishwarya Rai Bachchan, Abhishek Bachchan, and filmmaker Karan Johar.
In a recent case, the court extended protection to journalist Sudhir Chaudhary against the spread of misleading AI-generated videos. Similarly, a John Doe order was granted in favor of podcaster Raj Shamani, acknowledging his growing influence in the digital content space.
Allu Arjun’s move reflects a broader shift in the entertainment and media landscape, where public figures are increasingly taking legal measures to safeguard their identity. The outcome of this case could play a crucial role in strengthening the legal framework around personality rights in India, particularly in an era of rapid digital expansion.
