Ever since YS Sharmila, the sister of Andhra Pradesh Chief Minister YS Jagan Mohan Reddy, announced that she would be starting a political party in Telangana. Many started saying that she is launching her own party because of her anger towards her brother not giving her enough prominence in his party.
A lot of publicity is being done about Sharmila’s party, and reports about several prominent political leaders planning to join the party are also doing the rounds. However, sources say that no one except those who are not part of any political party are being seen around lotus pond. This became a major point of trolling on social media.
On the other hand, recently, Sharmila met with some university students, and nearly 200 students turned up to meet her, from God knows where. One of those students, when speaking to Sharmila, said that he has no father and started crying, saying that Sharmila ‘akka’ should come to power. To this, Sharmila too replied in a very dramatic way, with tears of joy in her eyes. She said that she would get into politics and get a stronghold, and would make sure that all those who need support will get it from her. Later on, it came to light that this man who cried is a performing artist in the Calvary church. This attracted a lot of unwanted attention towards Sharmila, and the matter turned out to be a comedy for everyone, with people questioning the need for theatrical publicity for Sharmila.
It was said that the name of the party would be announced, and that the party would be officially launched on April 9th, at a gathering of lakhs of people in Khammam, and that the parties aims and details would be revealed on July 8th, at a gathering of 5 Lakh people, in Hyderabad. When asked where this gathering would be organised, the reply was LB Stadium, whose capacity is just 30,000. So, the logistics of fitting 5 Lakh people into that stadium became shocking and comical.
Sharmila’s publicity strategies are very similar to the strategies of the YSRCP. However, since Sharmila does not have the backup of media in Telangana, like YSRCP has the support of Sakshi in Andhra Pradesh, it is being very easy to pick apart Sharmila’s words and her publicity techniques.
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