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Naga Chaitanya’s upcoming film Vrushakarma, directed by Karthik Dandu, has generated notable buzz ever since its teaser was released. The glimpse received a positive response and created strong curiosity among audiences about the project.

However, the film’s theatrical business has now become a topic of discussion in industry circles. Typically, Naga Chaitanya’s films manage to secure decent pre-release deals, especially when the promotional material strikes a chord with viewers. In the case of Vrushakarma, though, the figures circulating regarding its distribution rights have created confusion.

According to reports from the film’s PR team, the theatrical rights were acquired by producer Naga Vamsi of Sithara Entertainments for around ₹45 crore. However, several social media sources have been quoting different numbers. Some claim that the rights for Andhra Pradesh, Telangana, and Karnataka were sold for ₹40 crore, while others suggest the deal closed at around ₹35 crore.

With multiple figures being circulated—₹35 crore, ₹40 crore, and ₹45 crore—the lack of clarity has led to speculation about the actual value of the deal. This has also raised questions about whether Naga Vamsi indeed purchased the rights or if the leaks are part of a promotional strategy to build hype around the film’s business.

The discussion has intensified because Naga Vamsi had previously spoken about facing heavy losses in film distribution. In recent times, he has largely focused on production and has often sold distribution rights to other major players such as Annapurna Studios and Dil Raju.

Given this background, some industry observers find it surprising that he would reportedly commit to a large deal covering three states. As a result, many believe the circulating numbers could simply be part of a publicity push aimed at boosting the market buzz for Vrushakarma.

For now, there has been no official confirmation regarding the exact value of the theatrical rights deal.