In a rather shock to Tollywood producers, Zee Telugu TV has put a temporary ban on buying spree of Telugu films.
The TV channel played a crucial role in producers getting handsome amounts for their movies’ satellite rights.
Only after Zee’s aggressive method of bagging rights of satellite and digital that producers started demanding more money.
However, the channel has now stopped buying new films. Due to the recession in the economy, the advertising spends on the channels is slowly coming down.
Also, Zee TV has gone for a reassessment of its annuals spend on buying the movies and the original content. This has led to the stoppage of the bagging rights of new movies.
So, the producers will have to adjust with whatever the quote Star Maa TV and Sun TV group offer now. ETV never buys for fancy rates.
The satellite rights of big movies will now comedown.
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