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Aamir Khan was once considered one of the most innovative minds in Indian cinema when it came to film marketing. From creative promotional strategies to unique audience engagement ideas, he consistently managed to generate strong pre-release buzz for his films. However, recent projects suggest that his once-effective PR approach may no
longer be resonating with today’s fast-changing audience trends.

The latest example appears to be Ek Din, a film produced by Aamir Khan and starring Sai Pallavi and Junaid Khan. Despite its notable cast and emotional appeal, the film is reportedly struggling to gain strong awareness among general audiences ahead of its release.

Many industry observers feel that the promotional strategy for the film has been relatively low-key and lacks the impact needed in today’s highly competitive digital environment. This criticism is not entirely new, as earlier projects like Laapataa Ladies and Happy Patel Khatarnak Jasoos were also said to have underperformed in terms of marketing push, despite receiving positive feedback for their content.

Since the setback of Laal Singh Chaddha, there has been a growing perception that Aamir Khan’s marketing style has not evolved in line with modern audience consumption habits. What once felt fresh and innovative now appears less aligned with current digital-first promotional trends.

With Ek Din, similar concerns are being raised again. Industry voices suggest that if the film has strong content, it will require a more aggressive and contemporary marketing approach to effectively reach audiences and build momentum before release.