The way marriages happen in India changed largely. A few generations back, the head of the family used to follow the procedure of picking the match and talking to the other family. Later, the trend of parents of girls and boys initiating the process came into existence. Matrimonial sites and ads are the current trends.
A matrimonial ad posted by a bride’s family in a newspaper grabbed everyone’s attention as it clearly said software engineers need not apply as they are not interested in that profession.
The ad started a new debate on whether software engineers have no game in matrimonial ads or not. IT professionals are among the highest-earning people in society and they earn big amounts. Based on the experience, the software engineers will earn lakhs as well.
Despite all this, the ad said the software engineers need not apply for the match. However, a few supported the bride’s family choice as they have the choice of selecting the groom from the background they like.
Not just high salaries, software engineers also develop some health issues as they have to sit for long hours as part of their profession. Spending long hours in Ac rooms also make them prone to a few health issues. Keeping this in mind, the family might have decided to look for matches from other professions, say a few.
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Can Chennai Love Story Beat the Box Office Clash?
Kiran Abbavaram is gearing up for one of the biggest releases of his career with Chennai Love Story, which is scheduled to hit theatres on July 23. Directed by Baby fame Sai Rajesh, the romantic drama has generated strong expectations among audiences and the trade.
Given its title and backdrop, the makers had also planned to target the Tamil Nadu market with a wider release. However, those plans now face a major challenge following the confirmation of Vijay’s much-awaited Jana Nayagan for the same release date.
Despite the high-profile clash, the team behind Chennai Love Story remains optimistic. They believe that both films cater to different audiences and that a strong word of mouth can help each find its own space at the box office. While the makers had hoped for a solid opening in Tamil Nadu, they are confident that quality content will ultimately determine the film’s success.
The competition isn’t limited to Tamil Nadu alone. In the Telugu market, Chennai Love Story could also face stiff competition. The impressive theatrical run of Lenin and the continued buzz surrounding Christopher Nolan’s The Odyssey may impact footfalls, particularly in multiplexes and urban centres.
Adding another layer to the competition, industry buzz suggests that producer Dil Raju is planning a Telugu release for Jana Nayagan on the same day. If that happens, Kiran Abbavaram’s film will have to compete with Vijay’s big-ticket entertainer in both Tamil and Telugu markets.
Even so, trade analysts believe that if Chennai Love Story earns positive reviews and strong audience appreciation, it has every chance of overcoming the competition and emerging as a successful release despite the crowded box-office landscape.
