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The intersection of entertainment and entrepreneurship is rapidly evolving in India, particularly in the South Indian film industry. A growing number of celebrities are leveraging their influence and capital to invest in promising tech startups, shaping the future of various sectors.

One notable example is Mahesh Babu, who has ventured into the wellness and nutrition space with his investment in Fitday, a Hyderabad-based nutraceutical startup. This strategic move positions Fitday to scale new heights, revolutionizing the nutrition and healthy snacking industry.

The power couple Nayanthara and Vignesh Shivan have also joined the tech startup bandwagon, partnering with Ticket9, an event tech platform. Their investment will empower Ticket9 to enhance its technological infrastructure and expand its market reach, solidifying its position in India’s burgeoning event-tech sector.

Samantha Ruth Prabhu, a prominent actress, has also made a significant foray into the wellness industry by co-founding Mystery Chemist, an aromatherapy-based wellness startup. Her involvement will undoubtedly boost the brand’s visibility and accelerate its growth, particularly during the upcoming festive season.

This trend of celebrity-backed startups is poised to continue, with more South Indian stars likely to explore entrepreneurial ventures in the coming years. As India’s tech ecosystem thrives, these investments will play a crucial role in shaping the future of sectors like wellness, nutrition, and event technology. 2024 is set to be a landmark year for celebrity-driven entrepreneurship in India.