Even though, Mahesh Babu lost out to his rival Ram Charan at the box office, but he beat him in a different arena- Hindi dubbing rights- as his suspense thriller got 40 laksh more than the face-off rip-off.
Going by the industry sources, Hindi TV channels have reportedly bought “Nenokkadine” for whopping R.4 crores, while Yevadu could clock only 3.6 crores since Mahesh popularity pan-India is increasing day by day. His charisma has been expanded after he did a pan-India commercial to promote a coca cola brand and he is becoming popular face across India.
Apparently, its highest price ever paid for dubbing rights of a Telugu film and surely Mahesh lords over all his rivals like Pawan, Charan and NTR in grabbing big national viewership.
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