Director Teja made a comeback with Nene Raju Nene Mantri, but failed to maintain momentum with Sita, which was a big dud at the box office.
He is now planning to make movies aiming for ATT release. His guru Ram Gopal Varma has chosen ATT over OTT platforms and making movies for audiences that are willing to pay.
Although OTT platforms have better reach than other options, it is not a profitable venue for low budget films that lack star value. Hence, Teja wants to put a price tag on his film by opting for ATT release.
ATT is a good alternative for theatrical release, but RGV is making a mess of it by making short videos that are reminiscent of adult clips that are made by a few YouTube channels.
Teja wants to make proper movies with themes and plots that appeal to netizens and contemporary audiences.
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