Telugu cinema audiences are gearing up for the release of the youthful entertainer Beauty, set to hit screens on September 19. Starring Ankith Koyya and Nilakhi, the film has been generating steady buzz in recent weeks. Directed by JSS Varadhan, Beauty promises a vibrant blend of romance and drama, brought to life with strong visuals and heartfelt emotions.
What has caught the industry’s attention is the makers’ bold promotional strategy. Instead of waiting for the official release, the team has arranged multiple premiere screenings across key centers tomorrow, including Hyderabad, Vizag, Vijayawada, Tirupati, and Nellore. This allows select audiences to experience the film first, creating early word-of-mouth momentum.
In today’s competitive box-office scenario, such premieres are significant as early reactions can directly influence opening-day footfalls and subsequent collections. The scale of these shows reflects the makers’ confidence that the film’s narrative will resonate with audiences.
Produced jointly by Vijaypal Reddy Adidhala and Umesh Kumar Bhansal, with Zee Studios, Maruthi Team Product, and Vanara Celluloid presenting, Beauty benefits from an experienced creative team and the credibility of leading production houses. With premieres across multiple districts, fans are eagerly waiting for the first reactions, and if the buzz matches the hype, Beauty could emerge as one of the season’s biggest surprise hits.
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