The performance of Telugu films at the US box office in 2025 has been notably stronger than in previous years, reflecting a strategic shift in business practices and risk management. Many producers have opted for self-releases or commission-based models, which helped contain losses and protect profit margins. As a result, the overall market appeared healthier, with far less distributor damage compared to earlier years.
Among the standout successes, Sankranthiki Vasthunam and OG emerged as major profit earners despite being released directly by distributors, while Kuberaa became a clear hit, delivering substantial profits. Other films released on commission-based models, such as The Court, Little Hearts, Mirai, Single, Mahavathar Narasimha, and Dragon, also generated strong returns. Shubham proved to be another profitable venture.
Several mid-range and content-driven releases performed well too. Films like Girl Friend and Raju Weds Rambai comfortably achieved hit status, while K-Ramp and The Great Pre Wedding Shoot further contributed to meaningful returns, reinforcing optimism for the US market.
On the flip side, a few films struggled despite high expectations. Big-ticket projects such as Akhanda 2 faced major setbacks, and other releases including Game Changer, Thandel, Hari Hara Veera Mallu, Andhra King Taluka, and 8 Vasanthalu ended up as heavy-loss ventures, highlighting the risks associated with the traditional distributor-buy model.
Overall, the growing reliance on self-releases and commission-based deals played a crucial role in minimizing losses and maintaining profitability. If Tollywood continues this balanced and cautious approach, the outlook for the US box office in 2026 appears promising and sustainable.
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