The wait is nearly over! After years of anticipation, the highly-anticipated Indian film ‘Kalki 2898 AD’ is set to hit the silver screen in just ten days, on June 27th. Touted as the costliest film ever made in India, the movie has generated immense excitement across the nation, particularly among Telugu audiences.
This release comes as a welcome relief for Telugu exhibitors, distributors, and theatre owners who have witnessed a dry spell since the Sankranti season. The Vyjayanthi Movies banner is working tirelessly in post-production, ensuring a flawless cinematic experience. Final edits for censor certification are underway, along with pre-release event arrangements. Re-recording work, media interviews, and negotiations with the government regarding ticket prices are also on the agenda.
However, with the sheer anticipation surrounding the film, heavy promotional efforts might not be entirely necessary. Trade experts believe a positive critical reception could propel ‘Kalki 2898 AD’ past the record-breaking achievements of films like ‘RRR’ and ‘KGF.’
The movie will be showcased in 3D format across most theaters, capitalizing on the success of ‘Adipurush’ last year. ‘Kalki 2898 AD’ promises superior visuals and a universally appealing script penned by director Nag Ashwin. This film is poised to deliver a visually groundbreaking cinematic experience unlike any other.
Benefit shows are expected in Andhra Pradesh and Telangana, with bookings potentially opening as early as June 22nd. Despite the star-studded cast, a section of fans remains concerned about the film’s promotional strategy. A unified promotional effort featuring all the leading actors could significantly elevate the hype surrounding the film. Only time will tell how these factors will play out in the coming days.
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