Many lamented that YS Jagan Mohan Reddy is troubling the film industry with regard to ticket prices. A section of media kept on spreading the opinion that it is a tyranny of the Chief Minister on the film industry.
No one asked about how some theatres can function without the renewal of licenses. A section of the media expected that the theaters should not be troubled even if they run the shows without safety measures.
Finally the situation has come to normalcy in Andhra Pradesh. Though there is no new GO, the tickets are being sold at a uniform price of Rs 100. Government is not taking any action. The buyers are also coming forward without any hesitation.
Adavallu Meeku Joharlu was sold at Rs 9 Cr ratio only for Andhra region (excluding Ceded). Bheemla Nayak (excluding Ceded) was also sold at Rs 40 Cr ratio. These figures were made possible not because of the prices fixed by the government but for the confidence of the exhibitors that they can sell the tickets at a uniform price of Rs 100.
DJ Tillu collected more than Rs 3 Cr only in Andhra region and Rs 1 Cr in Ceded. Rowdy Boys could garner more than Rs 1 Cr in Vizag. Akhanda made phenomenal collections.
There is no issue of bookmyshow in AP. The problem is only with Telangana. As the ticket prices are very high in Telangana, if anybody wishes to watch a film on single screen buying through bookmyshow it is almost touching Rs 200. This is resulting in low foot falls in Telangana which is clearly evident even with DJ Tillu that pulled the attention. So the distributors are requesting the exhibitors to sell tickets at lower prices.
Here is the final point.
Bheemla Nayak was sold at Rs 36 Cr in Telangana (in spite of high ticket prices) and in Andhra (without Ceded) it was sold at Rs 40 Cr ratio despite low ticket prices. So, is this not clear evidence of business, keeping more footfalls in point of view? Lower ticket prices fetch better turnover at the theaters. It is not the other way round.
So, YS Jagan Mohan Reddy’s attempt to reduce the ticket prices has a valid point in the interest of film producers.
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