On September 29, 2025, U.S. President Donald Trump announced a 100% tariff on all movies produced outside the United States, a move that could significantly impact the global film industry, including Indian cinema. Trump justified the decision by claiming that foreign countries have “stolen” the U.S. movie-making business, likening it to “stealing candy from a baby.” He also criticized California’s leadership, stating that the state has been “particularly hard hit” by overseas production
The implementation details of this tariff remain unclear. Films are primarily intellectual property and not physical goods, making enforcement challenging. Additionally, many U.S. films are co-produced or partially shot abroad, raising questions about how such a tariff would be applied
Reuters
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This policy could have significant repercussions for Indian cinema, particularly Bollywood and Tollywood, which rely heavily on the U.S. market for revenue. The imposition of a 100% tariff could lead to higher ticket prices, reduced profitability, and potential shifts in distribution strategies. Moreover, retaliatory measures from other countries could further complicate the international film trade.
While the announcement has garnered attention, the lack of concrete implementation details leaves the full impact uncertain. Industry stakeholders are awaiting further clarification on how this policy will be enforced and what exceptions, if any, might apply.
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