The promotions for Nani’s upcoming outing Tuck Jagadish are in full swing now. The makers are aggressively promoting the film and Amazon Prime Video is organizing several promotional campaigns to publicize the arrival of Tuck Jagadish on their platform. The film is gearing up for its Amazon Prime premieres on the 10th of September and it has garnered a whole lot of buzz already, thanks to the promotions. With under a week left for the release date, we cane expect the makers of the Nani starrer to further intensify the promotions in a bid to boost the anticipation surrounding the film even more.
On the other hand, Nithiin’s Maestro has taken a very passive stand in regard to the promotions. Neither the makers nor Disney+ Hotstar have taken the initiative to promote the arrival of the film. Many Telugu OTT audience don’t even know that Maestro is arriving on Disney+ Hotstar on the 17th of this month, such is the sad state of affairs pertaining to Maestro’s OTT release. Barring an occasional song or a teaser release, the makers haven’t promoted the film in any which way.
Interestingly enough, Nani, who was reluctant about OTT release for Tuck Jagadish is actively promoting the film now after understanding the plight of his producers. Meanwhile, Nithiin who had clearly favored OTT release for the film right from the start is taking no interest in promoting the film as it is arriving on OTT.
“I am the biggest fan of theatres and Tuck Jagadish is a quintessential Telugu film which we would’ve loved watching in a theatre with a full house and it was always meant to be experienced on the big screen for a festival. I am quite torn between the pressures the producers are facing in these uncertain times with big stakes at risk. With the unpredictable conditions here and abroad and the unfortunate restrictions on theatres in Andhra, it has become a conflict in many ways. I have the utmost respect for the producers and I believe any call regarding the film they make, should be theirs. So here I am, at crossroads for the second time! Leaving the decision about Tuck Jagadish to SHINE SCREENS. No matter what, I will do my 100 percent till it reaches all of you in whatever way,” Nani wrote about Tuck Jagadish’s OTT release a while back. But that isn’t stopping him from actively promoting the film.
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