A US-based technology firm has launched an eye-catching recruitment campaign outside IIT Delhi, signalling its continued commitment to sponsoring H-1B visas despite rising costs and tightening immigration policies. Large hoardings placed near the campus boldly declare messages such as “We still sponsor H-1Bs” and “$100K isn’t going to stop us from hiring the best,” directly addressing concerns among engineering graduates about the future of US work opportunities.
According to a Bloomberg report, the company has rolled out similar advertisements across multiple top engineering institutes in India. The unusually public campaign comes at a time when proposed H-1B reforms — including the possibility of a steep $100,000 fee for new visa applications — are reshaping hiring strategies for many US employers. While some smaller firms have pulled back from international recruitment due to the uncertainty, major players with high-skilled talent needs appear willing to absorb the increased costs.
For generations, IIT graduates have regarded the United States as the pinnacle destination for career growth. However, the evolving visa environment, broader political shifts under President Donald Trump, and the financial impact of proposed fee hikes are prompting many to reassess their plans. Bloomberg also reports a decline in applications from Indian students to US universities since Trump returned to office, reflecting this changing outlook.
At the same time, India’s own tech ecosystem is growing at an unprecedented pace, supported by large global firms like Microsoft and Amazon establishing major development centres in the country. As opportunities expand at home, young engineers are increasingly confident in building high-impact careers within India. The recruitment drive by the US firm serves as a reminder that while challenges persist, top international companies remain keen to attract India’s brightest talent.
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