The pandemic force-shut the theaters and also stopped big producers from going to digital release that scared them with probable ‘losses’. Though some small producers went ahead with the digital release for a compromising price as they had to pay more interests during the wait for theaters to open, giant producers like Dil Raju hesitated in the beginning.
But with V release deal on Amazon Prime, Dil Raju is receiving the appreciation for his smart move at right time. If the reports are anything to go by, Dil Raju bagged a solid 10 crore profit with V OTT release. With digital, satellite, and Hindi dubbing rights, Dil Raju is heard to have pocketed 46 crore rupees total, while he spent some 36 crore rupees on the film including the interests on finances.
Above that, Dil Raju did not have to spend anything on prints and publicity, which remains a sweet topping.
The movie V garnered mixed response and it would have been a disaster if released in theaters, that ultimately leaving the buyers hasty and Dil Raju paying them back something. So, V releasing on OTT left Dil Raju with a 10 crore profit and without adding a box office flop movie in his account.
Many other producers were offered equally good deals, but no one else decided to cash them as Dil Raju did. Other movies like Orey Bujjiga and Nishabdam too were offered great digital release deals earlier, but it looks like they had to adjust with just fair deals.
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