Filmmaker and producer Vidhu Vinod Chopra — known for acclaimed films like 12th Fail, Parinda, and 1942: A Love Story — sparked a major controversy at the International Film Festival of India (IFFI) with his sharp remarks about social media influencers. Speaking during a masterclass session, Chopra openly criticised the growing trend of influencers gaining prominence, calling them “ch****a” and questioning, “What the f**k is going on?”
Chopra expressed frustration over what he sees as a talent-less culture driven solely by follower count. “Today, people get opportunities based on Instagram followers, not on skill. Someone posts meaningful content and gets five likes, while someone else posts rubbish and gets five million. Then suddenly everyone thinks that’s the standard. These people are not artists—they are fools,” he said.
He also slammed brands for choosing influencers purely to boost product visibility. “Brands approach people with followers, not talent. Then the influencer says, ‘Hey, buy this tiffin,’ and suddenly thinks he’s a legend. What the f**k is going on?” he added.
While many actors and netizens agreed with Chopra’s blunt take, influencers and their supporters strongly criticised the filmmaker’s choice of words.
Influencer Shray Rai Tiwari responded sarcastically:
“Kya word hai sir… so elegant, so profound. Truly remarkable. You seem so happy—more power to your nuanced language.”
Another influencer, Divyanshu Agrawal, countered the criticism by highlighting influencer authenticity:
“I’d prefer taking inspiration from a self-made creator doing genuine brand collaborations rather than actors promoting tobacco or gambling and whitewashing their audience with paid PR.”
The debate has since gone viral, reigniting the broader conversation on talent vs. trends, and the evolving status of social media creators in the entertainment industry.
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