Director Vivek Agnihotri, whose recent film The Bengal Files flopped at the box office, has voiced his concerns over the state of Bollywood. On Sunday, he took to Instagram to share a series of AI-generated art pieces inspired by old film posters, using them as a backdrop to critique the industry.
In his post, Agnihotri asked, “Who is killing Bollywood? Cinema isn’t dying, it’s being murdered.” He attributed the decline to superficial industry practices, listing, “Paid PR, paparazzi, spotting, wedding dances, brand endorsements, Insta posts.”
He also addressed Bollywood’s approach to artificial intelligence, contrasting it with global trends. “AI VS BOLLYWOOD? OTT platforms and studios are experimenting with AI-generated Ramayana, Mahabharat, and other AI films. Teenagers are even hosting AI film festivals. Meanwhile, Bollywood is busy taking selfies.”
Agnihotri criticized how stars focus on inflating box-office numbers, walking airport ramps, and performing at paid award shows rather than adapting to technological changes. He highlighted the stark difference with Hollywood, stating, “When Hollywood writers faced the AI challenge, they went on a 148-day strike to protect imagination itself. In Bollywood? No guilds. No outrage. No debate. No worries.”
He concluded with a reflection on creativity, emphasizing, “AI won’t replace artistes. It’ll replace the lazy. The real question isn’t ‘Will cinema survive?’ It’s, ‘Do we still remember how to dream? And, how to fight for our dreams?’”
Captioning his post, Agnihotri asked his followers, “Who is killing Bollywood? What are your views?”
The debate over AI in Indian cinema has been simmering for a while, but Bollywood, as Agnihotri points out, seems largely unbothered.
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