What’s The Use Of Releasing In Theatres Now?

The Sankranti festive fever is going to start in the next five days and people are hoping to have a blast in theatres. But it lead to a dull box office this Friday as no filmmakers dared to release his film during this period. Last week, Pawan Kalyan’s ‘Khushi’ which came 21 years back entertained the audience while Mahesh Babu took the responsibility now. While these movies with a nostalgic feel are having houseful shows, people are showing no interest in watching the latest movies.

Today, movies like ‘Pratyardi’, ‘Michael Gang’, ‘A Journey To Kashi’, ‘Uttama Villain Care Of Mahadevapuram’ and others got released. But none of these movies have a minimum buzz around them. They have to completely rely on mouth talk. Hollywood film ‘Kingdom Of Dinosaurs’ have been released but the poor quality disappointed the audience. We can understand the situation when ‘Mayabazaar’ was re-released in colour. The situation will be the same for next few days.

The entire weekend went into the hands of Ravi Teja’s ‘Dhamaka’ once again and even ‘Avatar 2’ is registering good bookings on Saturday and Sunday. Many are saving money for the Sankranti releases. Movies like ‘Waltair Veerayya’, ‘Veera Simha Reddy’, ‘Varasudu’, ‘Thegimpu’, ‘Kalyanam Kamaneeyam’ and others are getting released during the festive weekend and the distributors are already engaged in their plans. While the screen count for these films are yet to be announced officially, we may get some clarity in the next three days.


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