Will Tv9 find Heroine Prema ?

Vishwak Sen, one of Telugu cinema’s rising stars, reportedly charges ₹5–7 crore per film and currently has three projects in hand. With strong backing from Sithara Entertainments, direction by KV Anudeep, and Kayadu Lohar as the heroine, expectations were high for a solid opening.

However, the film’s release was surprisingly weak. Day 1 occupancy struggled to reach 40% in many centres, with regions like Rayalaseema dipping below 10%. Even Nizam, considered Vishwak’s stronghold, showed disappointing collections.

Back-to-back underperformers appear to have taken a toll on audience sentiment. A recent average performer followed by a flop seems to have affected his current film, and hopes for a word-of-mouth revival on Day 2 did not materialize, with collections remaining flat.

Reports suggest the film grossed around ₹8 crore across Andhra Pradesh and Telangana, falling short of the expected benchmark. Producers generally anticipate at least double the hero’s remuneration as business, but that margin was missing.

Vishwak Sen is not alone in this trend. Other prominent stars like Sharwanand, Gopichand, and Ravi Teja are also grappling with shrinking openings and falling box office numbers, indicating a broader shift in audience behaviour and market dynamics.