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Sree Vishnu’s Double Release Strategy: One Week Gap, Big Stakes

The news of promising star Sree Vishnu arriving with two films almost back-to-back created a huge buzz in trade circles. Initially, Mrityunjay was locked for a February 26 release, while Vishnu Vinyasam was scheduled for February 27, raising eyebrows across the industry.
After several discussions and careful consideration, the makers decided to avoid a direct clash. While Vishnu Vinyasam retained its release date, Mrityunjay has now been postponed by a week and will hit screens on March 6.
From a trade perspective, the situation is quite interesting. Vishnu Vinyasam is said to be a comic entertainer, whereas Mrityunjay is a crime thriller. Since both films belong to completely different genres, each carries its own audience appeal. In today’s box office scenario, where most films generate the bulk of their collections within the first week, this one-week gap could work as a strategic advantage.
However, much depends on the audience verdict. If Vishnu Vinyasam emerges as a blockbuster, it could impact the momentum of Mrityunjay. On the other hand, if Mrityunjay delivers strong content and positive word of mouth, it could easily dominate the box office. And if both films strike gold, Sree Vishnu might enjoy a rare double success at the ticket windows.














